Cookie Policy

1) What are cookies and similar technologies?

Cookies are small text files stored on your device (computer, phone, or tablet) when you visit a website. Cookies help websites remember information about your visit, such as your preferences, and support basic functionality like keeping a session active. Some cookies are set by the website you are visiting (first-party cookies), while others are set by third parties that provide services to the website (third-party cookies).

In addition to cookies, websites may use similar technologies such as pixel tags (sometimes called tracking pixels or web beacons), local storage, or server-side event logging. These technologies can be used to measure site performance, understand how users navigate pages, and attribute conversions from advertising campaigns. On this website, analytics and marketing technologies are only activated if you provide consent via our cookie banner or preferences panel.

2) Cookie lifespans and origins

Cookies can be categorized by how long they last:

• Session cookies are temporary and are deleted when you close your browser.
• Persistent cookies remain on your device until they expire or until you delete them.

Cookies can also be categorized by who sets them:

• First-party cookies are set by this website (The BdB Company B.V.).
• Third-party cookies are set by external providers when we use their tools (for example, analytics or advertising measurement).

3) Cookie categories used on this website

We group cookies into the following categories. These categories match the controls shown in our cookie preferences panel.

A) Essential cookies (always active)

Essential cookies are required for the website to function properly. They support core features such as maintaining a site session and remembering your cookie consent choices. Because these cookies are necessary for the website to operate, they are always active and do not require consent.

Essential cookies do not attempt to infer interests or show personalized advertising. They are limited to basic operational needs and security-related functions (for example, protecting forms from abuse and supporting safe browsing).

B) Analytics cookies (consent required)

Analytics cookies help us understand how visitors use the site so we can improve navigation, content structure, and performance. For example, analytics data can indicate which pages are visited most frequently, how long users spend reading a page, and whether users encounter errors.

When enabled, we may use Google Analytics 4 (GA4) with IP anonymization. Analytics cookies are only set if you opt in through the cookie banner or the cookie preferences panel. We use a 14-month analytics data retention setting where available in the analytics tool.

C) Marketing cookies (consent required)

Marketing cookies are used for advertising measurement and to support advertising features such as remarketing. These cookies can help measure the effectiveness of advertising campaigns by recording conversions (for example, when a user submits a registration request). They may also support building audiences for advertising platforms (such as custom audiences and lookalike audiences) based on site interactions.

When enabled, marketing cookies may be set by providers such as Google Ads and Meta. Marketing cookies are only activated after you give consent. If you reject non-essential cookies, marketing cookies are not used.

4) Cookie table

The table below lists cookies that may be used on this website, grouped by category. Some third-party cookie names may include an identifier that varies by configuration (for example, a GA4 property suffix).

5) Third-party providers

If you consent to analytics or marketing cookies, some data may be processed by third-party providers. The providers below may receive cookie identifiers and event data depending on your consent choices:

• Google LLC (Google Analytics 4, Google Ads, Google Tag Manager): measurement and advertising attribution.
• Meta Platforms, Inc. (Meta Pixel and related advertising features): advertising measurement and remarketing.
• Cloudflare (content delivery and security): helps protect the site and improve performance; may process IP-based security signals.

We do not permit these providers to use site data for their own independent commercial purposes. Where third-party cookies are used, the third party’s own policies may also apply.

6) How to manage cookie preferences

You can control non-essential cookies (analytics and marketing) at any time:

• Use the “Manage cookie preferences” link in the website footer to open the cookie controls.
• Adjust your browser settings to block or delete cookies. Note that blocking essential cookies may cause parts of the website to stop functioning properly.

You can also review opt-out tools provided by major platforms (availability may vary by region):

• Google Analytics opt-out browser add-on
• Google Ads settings
• Meta ad preferences
• Your Online Choices (EU)

If you clear your browser cookies, you may be asked to make your cookie choices again because your stored consent record may be removed.

7) Changes to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technologies, legal requirements, or our website practices. When we make changes, we will update the “Last Updated” date at the top of this page. If changes are material, we may provide additional notice on the website.

8) Contact

If you have questions about this Cookie Policy or how we use cookies, contact:

• The BdB Company B.V.
• Arnhemseweg 130, 3817 CL Amersfoort, Netherlands
• Email: [email protected]
• Phone: +31 33 760 1208